A Marketplace Transparency Checklist
Every time you click “buy,” you’re trusting that the price you see is the price you’ll pay, that the reviews are real, and that the algorithm isn’t nudging you toward a more…
Read note →From the desk
Recent notes
Short updates from Caspian Wilder — not a news feed, just context when something in the link-building market shifts.
Legal vs Google Penalty: The Paid Link Double Bind
I once paid fifty dollars for a link on a site about vintage oil lamps. The lamp was hideous, the domain authority was a lie, and within three weeks the site was…
Read note →What I Check Before Paying for a Link
Let’s get one thing straight. I don’t like paying for links. It feels like paying for a date. It’s transactional, it’s awkward, and if you get caught, the reputation damage is hard…
Read note →A High DR Is Not a Character Reference
I’ve seen it a hundred times. Someone pulls a link report, spots a DR 85, and instantly thinks, “That’s a win.” Then they build the link, watch their traffic do nothing, and…
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