Legal vs Google Penalty: The Paid Link Double Bind
I once paid fifty dollars for a link on a site about vintage oil lamps. The lamp was hideous, the domain authority was a lie, and within three weeks the site was…
Read note →From the desk
Recent notes
Short updates from Caspian Wilder — not a news feed, just context when something in the link-building market shifts.
What I Check Before Paying for a Link
Let’s get one thing straight. I don’t like paying for links. It feels like paying for a date. It’s transactional, it’s awkward, and if you get caught, the reputation damage is hard…
Read note →A High DR Is Not a Character Reference
I’ve seen it a hundred times. Someone pulls a link report, spots a DR 85, and instantly thinks, “That’s a win.” Then they build the link, watch their traffic do nothing, and…
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